Born and raised on Instagram, The Kript is a Beirut-based clothing brand that celebrates the city’s street-style scene. With 595,000 Instagram followers and booming TikTok presence, I worked with the Kript on their Meta & TikTok advertising strategy to roll out their strongest collection to date - Maglia Midnight. 

Meta: I conducted a full funnel approach targeting the US, Canada, UK & EU across Meta. This involved designing and building the advertising assets, developing the advertising copy and managing ad spend across all regions. Adopting a collaborative approach between myself and the client, I scaled ad spend consistently for the first month of the campaign launch, allocating a total ad spend of $10,000 AUD/day across each region. 

TikTok: Running spark ads across TikTok, I utilised the platform as a customer acquisition vehicle to increase reach and circumvent the rising CPM that has been stunting Meta performance in a relatively saturated market.

The result? A viral dress, 24hr sell-out time, record-breaking revenue & relentless restock requests.