PINKY & KAMALFounded in 2015, Pinky & Kamal blend technical active-wear and ready-to-wear, to craft a new uniform for the modern day woman. Pinky & Kamal embodies an ethos as simple as it is vital; move your body, calm your mind.
From creative conception to campaign execution, I worked with founder and director, Natalie Carusi, to roll out their best-selling collection to date - the Recycled Seamless Collection. Over the course of this project, I executed on:
Campaign graphic design; researching and iterating on the 90s sporty-chic vision for the collection.
Managing all paid advertising channels including Meta & Pinterest ads, with a 8 X return on ad spend across all digital platforms for the first 30 days following campaign launch.
Post-campaign data analysis & reporting. Using ad performance metrics, I reported on the campaign performance to direct and guide future collection-release strategies.
“Hattie is incredibly passionate & hard working. She provides an in-depth knowledge of digital advertising platforms and has helped my business grow immensely. She has an incredible quality of work. She is diligent, understanding and driven.”
Director & Founder of Pinky & Kamal