ERE PEREZ 
Ere Perez is an Australian-Mexican founded beauty brand, adored by Australians and stocked at acclaimed retailers such as Mecca. In 2024, Ere Perez came to me with the goal of doubling US revenue over a 6 month timeline. To get them there, I developed an omnichannel strategy with three key elements - TikTok, Meta & EDM Management.
Number 1: TikTok.
TikTok can be a customer acquisition machine when utilised correctly. For Ere Perez wanting to break into the US market, I focused on driving US traffic as efficiently as possible to their organic social media and website. The result? Website sessions increased by 100% over a 30 day period.
Number 2: Meta.
Meta advertising is my bread and butter. For this client in particular I ran a full funnel approach across Meta, utilising creative assets that I had specifically developed & tailored for a US audience.
Finally, number 3: EDM Management.
Focusing on the most potent bottom of the funnel audiences, I developed and built out EDM flows and automations, creating a direct line of communication with our US audiences. Returning customer reach record highs of 35%, and the new clientele purchased time and time again.
“Rarely have we worked with someone who pays so much attention to detail, who is so mindful of us as a business and where we are at both in terms of risk appetite and values... Hattie is very responsive, always follows up on what she says she will do, and super smart - she shows initiative which is rare to find in young talent. ”
Director of Business Transformation at Ere Perez